Statement of intent

Criticisms for Lisa

There were several individual comments, one individual said we were a rock band, but the following were reoccurring comments we have taken on board

• Poor lip synching- we decided after filming that we wanted to do the shots in a different order that the song was and this lead to the lip synching being completely off.
• Difficult genre Identification- possibly due to the music we used mismatched with the instrument we used in the video, also Will (Me) doesn't look very indie
• Lack of personality- due to a very small time space, we only just about got one question into the video, which was edited down to fit into the production.

These problem were ones we have decided to fix in the following ways

• We have decided to avoid the use of lip synching in the final product
• we have done a more in depth look at the musical influences and used more suitable music 
• Omitted Will (me) from the video 
• Given the wider time bracket we will have more time for questions 
• We have decided to use more personal questions in order to give the project more personality.

Male Fans: Baggy T-shirts
Sun glasses
blared filters/ Black and white

The other half of the star profile

 This is a rather common picture of lead singer/ guitarist from one night only, George craig, the focal point of most of their videos. This picture is actually from a guardian article comaring him to Bob Dylan. From this picture we can see that

• He is holding a guitar, to show that he is definitely a musician 
• Stage lights behind him (Despite the fact the front of his face is illuminated), interlinking with the guitar to mix with the performers image he his adopting
• Casual pose: Hands in his pocket, legs crossed, making it looks like he's leaning on his guitar.
• Smart Casual, Jeans and messy giving the casual attire, and the blazer and tie, giving the smart part
• Judging from the opinion of my female co-worker's, he is Atrractive or "hot" if you will

The Record company, judging from this, the record company is trying to sell him on both the musical body of work and his wide sex appeal 

Camera work and editing is used to reienforce this image

• A light is clearly being shined on his face so he isn't completley siloetted
•  Midshot to completley show him

Like alot of people in his Genre, and is band members, He isn't very macho

• Crossed legs, rather feminine 
• Pretty boy facial features, facial shape, pale skin, blue eyes 
• Heeled shoes, not iconically manly 

• 
  

Florence and the Machine web research.

Florence and the Machine web research.

Florence and the Machine
www.florenceandthemachine.net

• Grey. Also some other bland colors such as washed out purple, yellow and green. 
• Image of main vocal person in the group.
• Links to their pages on social networking sites. 
•  Videos. 
• Important information about the bands plans and agenda. 
• Title of the band in their specific font of the band. 
• Genre would be : indie rock, indie pop, baroque pop, neo soul and art rock. 

main page tabs on the site such as;
-home

-news

-blog

-about

-media

-video

-gallery

-live

-sign up

-store

-members

• plain earthly colors in gallery images for her indie rock clothing style and look. 
• the sign up page gets the audience to feel involved and receive updates about the band. 
• the videos, gallery, about and news page give new and old audience an insight in to what the band are all about and what kind of music they create and what kind of things they do and what they are like as people and even about the background of the artists. 
• members and store pages get the audience of the site involved by allowing them to become a part of the site and also to enable them to buy things that have been designed by the band. 

the arctic monkeys website research.

The arctic monkeys 
www.arcticmonkeys.com 

main page tabs;
-home
-news
- gigs --> dates&venues
-photos
-videos
-releases
-fans forum
-sign up
-members
-store
their genre would be : indie rock, post punk revival, garage rock and psychedelic rock.

• the front page has a video of the band playing live and important news articles about the band also some gig information and some social networking links. 
• the colors used are all black and white in block color, so there is no grey or any other colors.  
• the typography is in sans serif, which shows the modern theme to the band gelling with the classic theme of black and white only. 
• title is bold and slightly slanted to show the fun side to the band and also shows their originality in the font as it is different to any other font on other bands sites. 
• pages such as sign up and fans forum are there to get the fans involved which shows that the band also care a lot about their fans which is what the audience want to see and be able to get involved with. 

The white stripes band website research.

The white stripes. 

www.whitestripes.com

On intro page there is one single image placed in the middle of the screen with a intense scene pictured and it is all in black , white and with some red to highlight it.
Their genres would be : indie rock, punk blues, blues rock, alternative rock and garage rock. 

This band website is really different to the other indie web sites i have researched and viewed, there is a mainly red block base color with black and only hints of white. the page tabs are all different symbols that you have to hover over to see what they are and then click to go to the page.
the iconic name of white stripes is represented with the pictures of the penguins with white stripes on their bodies being the background of the website and also the black and white trim border is also blending well with the name of the band. although the symbols on the pages bar at the top seem complicated the website lay out itself is quite basic but the tabs at the top of the site don't really involve the audience all that much. 

We

Band info

We decided to begin with to do an indie band, because its a genre that has a slight stake in popular music, and is a genre that we found appealing to do

We decided our Band name by picking up a tabloid news paper, opening a random page, and picking a random number, and counting the words to that number. This produced some fairly bad results, but eventually it gave us 'news' and 'lisa.'

Put the word 'for' to conect the two words, and we had our band name.

Band name : News for Lisa.
Genre : Indie Rock
Similar bands : Florence and the machine, One night only,Arctic monkeys, Razorlight, Oasis, Reverend and the makers. Enemy, white stripes, Frank Turner, Bat for lashes,
CD titles : Chaos and Money
Tour name : When the world ends. 
Magazines : Nme, Q, Mix mag
Image :  hats and scarfs, baggy tops/shirts, skinny jeans and high wasted shorts, braces, old vintage blazers.
Promotion video venue : potential locations- Highlands park, London (iconic backgrounds), local town, Beaches (Frinton & Walton as such).

Bit of fan Information

New for Lisa fans spend ; £100 on footwear on average per year
£500 on clothes per year (average)
£350 on audio equipment per year.

DVDS' & MUSIC (CD's/ALBUM DOWNLOADS)
on average our listeners buy about 5 dvds' per year.
also our listeners download about 1200 songs per year and buy around 4 CD's
per year also.

Our listeners are mainly high school students and
ranging upwards to the age of 30 years.

Our listeners don't play many console video games, though many of the male side of
our fan base own an xbox or an earlier generation console such as game cube and
playstation to keep with the retro/ vintage trend.

Our listeners agreed that they spend an average amount of money on
clothing/footwear per year- 65%
They also agreed that it is important to stick with a vintage trend and look
their best- 77%


male-45%
female-55%
average age-18 years.
working part time- 59%
working full time- 40%
un employed- 1%
still studying- 60%

Audience

Our general fan base would tend to be between their late teen years and mid twenties. they would usually wear similar styles of clothing and colors of clothing as we do as a band. They would wear mainly loose fitting tops mostly plain or with some iconic symbols on them in large print. Also a blazer of jacket even sometimes a baggy shirt over the top of their tee shirt with skinny fit jeans or even denim high wasted shorts. Often they would wear a scarf, tie or bow tie to complete their outfit and sometimes they wear thick black rimmed glasses that are large in size and not necessarily needed to aid their site but as a fashion statement. Also some more mainstream indie lookers tend to wear a beanie hat or trilby hat to also complete their look.
 for example clothing on www.beyondretro.com .